The channel had a low audience share of 11,000 during the first weeks of its launch, as compared to other channels like Life OK, Star Plus, Zee TV and Colors TV. The channel mostly aired women-centric reality shows to compete with mainstream Hindi GECs like Star Plus, ZEE TV, Colors whose core TG is also women-oriented. Sony Pal was launched on 1 September 2014 originally as a pay-TV channel, with Juhi Chawla as its ambassador. The channel is available on Dish Network and Sling TV in USA. The channel is owned by Culver Max Entertainment. It was initially aimed at women with women-oriented Hindi-language programming, now focused on family-oriented programming. Sony Pal (stylised as Sony पल) (Hindi for Moment) is an Indian pay television channel that was launched on 1 September 2014. (downscaled to letterboxed 576i for the SDTV feed)
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